AC Lockyer: 0:12

Hey guys, this is AC Locky here again, and now we're going all the way to the west coast of the United States. I've got somebody from the Pacific Northwest we're going to be talking to today and his name is Peter Kogler. Did I pronounce your last name, right, Kogler?

Peter Kogler: 0:31

Yes, it's one of the versions. It's a German version. It's a German version yeah, we're immigrants and it kind of got anglicized along the way and became Kogler, kogler, but originally it's Cogler. Oh, there you go.

AC Lockyer: 0:47

Well, I want to make sure we do it the original, the old country, cogler. Yeah, and so you own a company called Capital Cleaning. And what city are you guys in?

Peter Kogler: 1:09

We're in seattle, washington, seattle, washington, and so it's very, very wet, very moist, very mossy environment you guys have up there yes, especially in the winter months especially in the winter months.

Peter Kogler: 1:17

Yeah, which is what you're getting ready to go into here shortly yeah, yeah, there's a lot of trees too Big leaf trees here, a lot of shade. It's a very green city, a lot of trees A lot of trees, so yeah, it's definitely a haven for moss and algae.

AC Lockyer: 1:36

So you've got a wife. Her name's Linda, correct?

Peter Kogler: 1:38

That's right yeah.

AC Lockyer: 1:40

So tell us about you and Linda and y'all's life and give us the, as I always say, the non-soft washy biographical information on who you guys are and what your life is about, what you guys enjoy doing.

Peter Kogler: 1:52

Yeah Well, I was born in Austria. My parents came over after the war looking for a new beginning. I grew up in Canada, which is where I met my wife originally. We were kind of teenage lovers, I guess. Then I moved to the West Coast. I was a troubled teenager at the time. Okay, I was looking for answers and I happened upon a book called the Primal Screen.

Peter Kogler: 2:26

So, I came out to Seattle, there was a practitioner there. I went through primal therapy for a number of years, which is how I ended up in Seattle. From Canada and to support myself I started a window cleaning business, basically going on foot at that time to storefronts and gradually building up a clientele, and I've stayed in that business generally my whole life it's just built on.

Peter Kogler: 2:58

It went from street work to residential and then I started hiring and I had a crew and got into gutter cleaning, roof cleaning, and then it all just progressed a natural step at a time Now meanwhile. So when I came out, linda and I lost track. I actually married when I was here in Seattle. I have two great kids from that marriage and four grandkids. But unfortunately that marriage broke up after about 10 years, which was pretty rough on me.

Peter Kogler: 3:39

Devastating yeah, I was able to get the silver lining out of it, but meanwhile, through that whole process, I kept working my business. And then it just so happened that Linda and I got together again and we remarried about 10 years ago.

AC Lockyer: 4:00

So how did you guys re-find each other? Was she still back up in Canada at this?

Peter Kogler: 4:06

point she was up in Canada, okay.

AC Lockyer: 4:08

Did you like search to find her again? Did you say man, maybe my life may have gone better if I married good old Linda. I mean, what was the story behind that?

Peter Kogler: 4:18

Well, it's a little embarrassing to tell, I have to say.

AC Lockyer: 4:22

Oh, I love embarrassing.

AC Lockyer: 4:23

This has got to be great tell I have to say um, you know I love embarrassing. This has got to be great.

Peter Kogler: 4:32

Well, you see um so when, we, when when we first were together, linda got pregnant, she got pregnant and I I was assumed it was mine, but we weren't sure.

AC Lockyer: 4:46

Now she's going to kill me. What we'll do is we'll talk about this profile, so she can't find the video right.

Peter Kogler: 4:50

Okay, but anyway. So. And then one day, a number of years ago, about 10 or 12 years ago, it was on Father's Day and something moved me to where I had to find out if I had another child out there.

AC Lockyer: 5:05

Yeah.

Peter Kogler: 5:06

That's why I called her. I called her for that. I said I need to know, we need to do a DNA test.

AC Lockyer: 5:15

Right.

Peter Kogler: 5:16

Then come to find out no, he wasn't my son after all. But it was a time when linda was going through a divorce and it seemed like we were both kind of ready to have companionship in life and it so happened that we were compatible again and she was always kind of in love with me. She always had a crush on me and she's gonna kill me for saying that too. Um, she came and um, so she kind of pursued me a bit. I'm gonna die but um, but anyway.

Peter Kogler: 5:54

But I was ready and she's a great gal she is yeah, she's a great gal, she's very determined oh, she's strong willed, yeah, yeah very determined and strong-willed.

Peter Kogler: 6:06

Yeah, which one of the things that's driving her nuts, because she really wants me to be retired so we can go into the sunset, you know, on those cruises and travel. You know the cruises and everything. Yeah, because she was a teacher and a principal, you know, accomplished, and she had been retired for a while, so she knows what that life is like, you know, and she was very helpful in my business. She started the house cleaning part of it and she was in there doing house cleaning until she finally decided no, no, no, no, mas. But so anyway, I, and then my goal was always to be a success in business, because I wanted not only to have something for my retirement, but I also had to want a certain level of accomplishment. Sure.

AC Lockyer: 7:05

And so for me.

Peter Kogler: 7:06

I mean, I was not a natural entrepreneur. You know, anybody who knows me would be amazed really that I ended up in this chair. But even though it's not natural for me, people kind of pictured me as some kind of university professor or somebody. And frankly, frankly, I think that's going to be my second career as a writer. But anyway, um, even though it didn't come naturally, I could tell that it was demanding of me.

Peter Kogler: 7:35

Entrepreneurship was demanding of me development of my personality right and and that is the thing that you know the reason I've stuck with it and many times I've gotten to a point where any normal sane person would have quit, but I looked at it as something to get through, To get through and to see what the spirit wants me to do.

AC Lockyer: 8:07

You know, that's that's such an important thing yeah, because you just talked about the self-development aspect is, when you're an entrepreneur, you are your most important asset. You're also your biggest critic. You're also your worst competitor, you know. You're that voice that's in the back of your mind that's telling you that you're going to fail. But you're also the voice in the back of your mind, in your other ear, that's telling you come on, you can do it.

Peter Kogler: 8:48

focus on developing themselves and pouring energy and time and education and mentorship and coaching and and all those things into themselves to develop themselves, because everything that is an outflow of what your personality and your capabilities are well I've noticed over the years, as I say, I don't see someone for a year and I go back and I'm with them and I can tell I'm more confident in a social situation, I'm more calm, I'm more objective to things, you know. So it's like I'm growing in confidence and competence and so it's like a little check every now and then just to see how I'm doing and I'm very pleased really with the direction of things you know, even though I have, you know, very large challenges in business. But then I know that that's how business is.

AC Lockyer: 9:46

Right.

Peter Kogler: 9:47

You know, I mean to get to. I mean I'm looking at it like the entrepreneur. The entrepreneurs are like the leaders of society. Sorry, this is going to stop in a second. They're like without the entrepreneur organizing everything, training people, making it happen. They're like the princes of the economy, and so I don't mind taking on that mantle, even if I have to grow into it.

AC Lockyer: 10:23

There's no real new frontiers anymore. And you know, entrepreneurs back, you know, 500 years ago, were ships, captains and you know, and they would go and discover new lands and try to find new revenues and be able to bring bounties back to the different kingdoms of Europe and and and. So there's no real explorers or anything else like that anymore. There's nothing to be done as far as that. So the last great frontier is is self-development and also to developing businesses that can, that can create opportunities for other people. Yeah, I can totally see that.

AC Lockyer: 11:06

So so when you you already mentioned that you got into cleaning by starting window cleaning just to basically stay alive you could walk up and down the street. You have mop and squeegee in a bucket and you could knock on the door of a shop and say I'd like to clean your windows and they pay you somebody to clean your windows. It was, it was a hustle, basically, and in a positive way, you were hustling up money and so that, little by little, grew to, you know, having a business. You've done this all your life. You are a a window cleaning lifer. How did you find soft wash systems then? What made you? You decide to do more than just windows?

Peter Kogler: 11:48

Well, the progression beyond window washing was quite natural because we focused eventually primarily on the residential side and of course it became an easy add-on to do gutters. Sure an easy add-on to do gutters, sure, and then to do roofs. So we were well established in that niche before I ever heard of, uh, soft wash. But I wasn't really that pleased with the method. It has the disadvantages you know we were up there with metal brushes and, um, it just wasn't.

Peter Kogler: 12:25

I mean, it's all we knew how to do. But right then I was watching youtube and I saw this, this guy all dressed in white, with a floppy white hat on the roof, and I won't say it was love at first sight, but it really caught my attention, you know, and I thought you know, that is a better way to do it than what we're doing, and one of the benefits of the COVID period was the payroll protection payments, or plan or whatever PPP.

AC Lockyer: 13:01

Right during COVID. Yes.

Peter Kogler: 13:02

Yeah, which suddenly made it feasible for me to make the major investment that it took to get the truck and the skid and the training and everything else. So that worked out just great. And then, uh, can I just say that only rings twice. So that worked out great. And then I began to just get into the soft wash part of it. You know it's so well organized Training is. So the whole business system is so well thought out that it actually became a company within a company out that it actually became a company within a company.

AC Lockyer: 13:48

So you've taken this trip and you've got linda at your side. Linda helped you start the housekeeping, so you're also running. Are you still doing the housekeeping business?

Peter Kogler: 13:55

yeah, that's. It's actually that's the most automated part of our business. Um, everyone's on a two or four-week schedule. We don't even have to do anything except do the invoicing. Sure, really, she has a much better and more profitable, perhaps and easier part of the business than I do. She did very well and she's a little hard-nosed A little.

AC Lockyer: 14:25

She is hard-nosed. She is hard-nosed, yes.

Peter Kogler: 14:28

She's hard-nosed, she's very, very driven.

AC Lockyer: 14:31

You guys make a really good team because you know you guys cover each other and the areas you're weak, she's strong. The areas she's weak, you're strong, which I think is a really, really incredible testament. A lot of the way I judge when we, when we look at people to bring them into the network and accept them as licensed affiliates to soft wash systems. I really like to get to know the wives, because the wives will really tell you a story about the man and if the wife does not complete the man, then I'm really not interested in the man and you know so. And the wife has to be supportive and the wife has to have some drive and because if you don't have a good wife at home, that's encouraging to you and supporting you and loving you and you know your help, helpmate your partner in life.

Peter Kogler: 15:23

Um, it just makes everything so much harder oh yeah, and in a way it was kind of hard for me when she was, we were button heads because she just wanted me to dump the whole thing. It's too much trouble, it's too much, you're not making any money, just dump it and let's go up into the sunset, and yeah, so we were buttoning. We actually, you know, really, it was like the uh, irresistible force against the uh, you know, the immutable object, you know, but I think she had.

Peter Kogler: 15:58

Once at one point she came to decide that well, he's an old mule and I think I'm going to stick with him. So we've kind of compromised in a way. She, you know, she has a very strong heart for her family, for her kids and grandkids. She didn't want to miss the grandkids growing up.

AC Lockyer: 16:20

Right.

Peter Kogler: 16:20

And so the way she has a condo in Quebec and lately she's been spending quite a bit of time there and I go up every now and then for a few days and it seems to be working out. You know, it's not a permanent thing, but it's a way of adjusting to each other's desires, right, yeah?

AC Lockyer: 16:47

Because whenever you have a blended family it's really, really difficult. You know she's got grandkids, you got grandkids, you get split family children. Christmas is always a couple of places, thanksgiving is a couple of places. It's hard to cover all of the bases when you have a blended family like that. And as you get older, you get more mature and it's like, yeah, so she's going to go and stay in the condo for a couple few weeks and go visit her family. It's not going to hurt your feelings, you know. I mean you miss her, but we don't get threatened by it or anything else because she's got family there. So it's it's. It's not a big deal, but at the same time, you know well, first of all, quebec is beautiful. It's beautiful. I love the river, love the hills there especially. Well, now we're in the first week of October, especially the end of September. Going to the first week of October is really their Thanksgiving period and so everything's fall, festival and everything's decorated up there. Love that part of the country, and so I can understand why she's there, especially right now, and it's a really nice part of the country.

AC Lockyer: 17:56

But the plan eventually is because Linda's right, this is the part where she's glad she's listening to the podcast is you do need to get to a point where you can retire and enjoy each other and go on some cruises and things like that. So you know your, your maid service company is automated and your soft washing is still young, you know, and you're getting that developed. You've got two really good territory managers and some people working in the business and you're trying to get that developed out. What, what's, what's the kind of plan or the future for that? What do you? What are, what are your goals? Where are we going with this thing?

Peter Kogler: 18:38

Well, I have a plan to be a five-star company. It's a little beyond my reach right now to imagine how we're going to get a second truck. Sure, um, we're just growing organically I don't know what to say my, my property, uh, my territory managers are learning the skills of sales and they're getting better at it. They're starting to bring in some nice jobs, and both of them are interested in taking over the business when the old man isn't around. Sure, the old man may want to have some kind of residual income from it, but I'm trying to develop leadership within the company. We'll see how it goes.

Peter Kogler: 19:30

I can't quite. You know, and maybe you see, the problem with selling it is that an investor with no experience and background in soft wash may not be that familiar with how you know how it runs. Sure, so, um, to develop leadership from the inside seems, you know, like a viable thing. But it's a picture that's coming into focus, and the problem I've always had with Linda is that I cannot predict the future. So she wants to know how long, when you know what's going on and all I can say is well, I'm developing it. You know it's coming along, but I don't know the timeline.

AC Lockyer: 20:15

Well, you know, sometimes it's taking control of the timeline and making it your slave. It's taking control of the timeline and making it your slave, and, and, you know, just deciding well, I can leave for a week per month, the ship's not going to crash in a week, you know, let's go on a cruise, let's go and spend a week in quebec, I'll jump on a plane, you know, and, and, and, just do that one week per month is is a good thing. I mean it, it's for me. I had to decide. You know, covid screwed it all up for all of us, you know.

AC Lockyer: 20:45

And by 2019, I was at the point where the business was running itself and everything, and I was pretty much semi-retired, and COVID happened and I got pulled back into it and steering it and what's going to happen with COVID? And then we got really, really busy in really different ways and other businesses started growing. To happen with COVID. And then we got really, really busy in really different ways and other businesses started growing. But then, you know, you start to say, okay, how do I gain some of those things back?

AC Lockyer: 21:07

You say, okay, fridays, I'm not going to go into the office on Friday. So I'm going to make every weekend, a three-day weekend, and then you're like okay, thursdays I'm going to work from home, you know, and then I'm going to start, you know, let's take one week a month. And that's really what you got to do is you've bolted on soft washing as part of your engine. You have the maid company, you have the soft washing company and you've got some team members that are willing to run it and you start giving them a chance and the trial run is one week a month. That's right and that can be a really, really good thing, because, yeah, Because, Linda's right.

AC Lockyer: 21:51

How old are you now?

Peter Kogler: 21:53

70. Yeah, 76. I just had a birthday. I just had a birthday on the 23rd.

AC Lockyer: 22:02

So you're 76. Yep, happy birthday. I was. My birthday was on the 26th, so you're a September baby, like me, and, and you know, at 76, most people would be retired, and but you're, you're trying to. You're trying to build something that you can be proud of because you're trying to accomplish something. You're trying to build something that you can be proud of because you're trying to accomplish something, and that's good, but also, too, you're building a lifestyle business, so you have to start dreaming about what do you want to do. I think linda's doing enough dreaming for both of you guys, though at least for the um, um, for the retirement part of it.

Peter Kogler: 22:42

But that can get old too. I'll always have to be involved with something.

AC Lockyer: 22:48

Sure Well, you mentioned writing. Tell us a little more about that, because I think that's something you and I share.

Peter Kogler: 22:55

Oh, yeah, well, yeah, I know you, I wrote a book. I haven't written it. I published it through lulu, um, which is uh kind of a do-it-yourselfer, and I also have another publisher who, um, is gonna make a hard copy out of it, another hard copy, and we'll we'll get it out on amazon and all that. So, um, uh, yeah, and I really really enjoyed doing that. It's been a long time coming.

AC Lockyer: 23:24

So you just held the cover up? Okay, hold the cover up again for people.

Peter Kogler: 23:29

Okay.

AC Lockyer: 23:30

Because there's a story here. Okay, we need Jesus, all right. So there's a story here. We just talked about the troubled youth, okay, that has had two marriages that 12 years ago said, well, I got to have a DNA test done because I got to figure out, do I got another kid? And that's how he got back into Linda's life. So obviously you're, you know, you're kind of a timid guy, but you kind of had a way with the ladies, apparently, you know, and so you've had some ladies in your life at least two that we know of and you did the whole. You're from Seattle, so you did the whole primal scream thing. It was a primal scream therapists and everything else. How did you get to Jesus? Because I think, even though this is building a lifestyle business podcast, we've had some really cool spiritual conversations on here with other people. How did you get to jesus

Peter Kogler: 24:29

well, um, through searching, through being a seeker, um, when I was in college I have a ba and uh psychology and um, I've been interested in psychology all my life and for because I wanted to understand things and have just a more full life than I was experiencing. When I went to college, I was really in kind of a crisis mode because all these kids from Montreal would come in and they just seemed to be on another level of living, whereas I was, was, you know, more constrained and so on. That was painful for me emotionally and um, and I did my best to come out of, you know, the limited self that I had and, um, I had successes, I had failures. Eventually I went to the primal therapy because I felt I just couldn't do it myself anymore. But primal therapy wasn't the answer either, you know.

Peter Kogler: 25:30

But there was an offhand comment by the therapist one of the therapists, because I was an atheist at the time, you know, atheist at the time, you know and she said and I, and it in the session, I said well, and of course there's no God, everybody knows that and she just kind of looked at me quizzically and she said there isn't. She didn't have to argue with me. She didn't have to do anything, she just asked me a question.

AC Lockyer: 25:58

Just did that scene scene and went bloop.

Peter Kogler: 26:00

Yeah, and then, like I was thinking, because they were like on a pedestal for me, Right, and then I got into the Amway business and there are a lot of Christians in Amway and suddenly they were giving their testimony and I was admiring them and I was thinking, hmm, you know they're Christians. And I was thinking, hmm, you know, they're Christians. And then I think the thing that really kind of started to reel me in was there was a guy on the radio by the name of Roy Masters who gave you know, he had a radio talk show. People would call in to talk about their problems but he talked about, he walked them through it on Christian principles, Mostly forgiveness. Forgiveness was the big thing, Giving up resentment, you know.

AC Lockyer: 26:50

Right.

Peter Kogler: 26:51

And being interested in psychology all my life. That was something that really caught my attention Right, right. And then the divorce from my first wife really threw me on the need for some kind of guidance. That's when I really became seriously a Christian, and and then it's just deepened since then and more and more I'm seeing myself as just you know, the parable of the talents of you. Know. We're just here for a short time and I'm here. It's my mission to honor the Lord through my work and my relationships and everything else, and honor him and the Spirit, the Holy Spirit, of course, is capable of anything. So I'm always asking myself what? What would the spirit do? Am I, am I? Is the spirit coming forward through me?

AC Lockyer: 28:06

Are you in tune with the spirit?

Peter Kogler: 28:08

Yeah, and then suddenly I really want to succeed because I want to be a testimony, you know. So that's been, and then my walk has become more and more integrated. Everything's starting to become more and more meaningful within my Christian walk. So, and the other thing is too, that I want to be an example, an influencer, an influencer for good and for my grandkids. You know, even my kids are watching me, you know, because they've seen me struggle.

Peter Kogler: 28:43

You know I used to be like the family joke, you know, struggling and never getting anywhere, and you know, poor dad and so. But my daughter's always been the one who's always been on my side. She's been a, she's been really a sweetheart for me, but always the daddy's girl too, even from young. But no, I just want to be a testimony now, you know, just to the spirit. I know from my own experience with people that the ones who are successful, those are the ones I'm going to listen to. I don't really Care that much about the theories and theorizing Of people who haven't gotten anywhere. You know, that's all fine and they may be right, but the spirit of them Is not going to elevate me, right. So that's basically where I'm at right now.

AC Lockyer: 29:39

Cool, cool, and it has a lot to do with business. It has a lot to do with business because in American society we compartmentalize things. We go family is family, church is church, business is business and it's not. It's all in the same bowl of goulash. You know, you should treat people the same way in business than you would a family member or you would somebody at church, and you should do the same types of business dealings, same types of personal dealings. You shouldn't lie about people. You shouldn't gossip. It's all the same your level of performance.

AC Lockyer: 30:13

We don't perform to earn our way to heaven. We can't earn our way to heaven. We're flawed. Only the blood of Christ covers us and gets us to heaven. But out of gratitude, we want to use our talents every day. We want to do our best. We want to be a good example. We want to show people that you can operate a clean business, that you're not cheating or taking advantage of people or stealing or anything else like that, and so it's our responsibility to take the talents that God's given us and show people you can be a Christian and be a business person and make a lot of money and do very, very well without cheating people, you know it's not a blessing that the system has developed as it has by Christians, right, you know to yeah, so it's all that.

Peter Kogler: 31:06

The other thing, too, is that as your spirit develops, it's like an unfolding. And you don't really quite know what the next blessing is going to be. You know, but you're faithful in the little then and you have to be open to those.

AC Lockyer: 31:21

Yeah, you know. Yeah, because things, because blessings, can pass you by if you're not in tune with the spirit. You're not open to what, what could be the next blessing? Because we decide where we want to go and we put blinders on. But you have to be open to it, because the next opportunity may not be what you're expecting well, I need to be faithful to what I have and see what comes next.

Peter Kogler: 31:47

that's right. No, it's. I'm satisfied with life. I used used to be in terrible emotional pain inside, private, you know, nobody knew. For a long time I was just kind of walled in, could not, you know, communicate what was really going on with Peter down there, little Peter Deep in. Yeah, yeah. So. But I've found a way now, and so I'm happy about that.

Peter Kogler: 32:29

And I spent, I set the clock at six, at eight o'clock every night, when it rings, no matter what I'm doing, I go downstairs, set the timer for an hour and I spend an hour of meditation and prayer and during that time, you know, I review the day. It's mostly quiet time, but I get little nuggets from the spirit, little bits of understanding and little little bits of insight and and, and it's a time to express gratitude and so on. So that in itself has been a very helpful thing, you know, for my soul and um and I, you know, sometimes I, about a week ago, I failed. I went and watched the Sounder soccer game after, you know, even though it was 8 o'clock, but the next day I did not. I felt like, you know, I'd lost a bit of momentum here, yeah, I lost a little momentum.

Peter Kogler: 33:31

I didn't put Jesus first, I put the the game on. So I learned my lesson yesterday. The game was on. They always have it on at 730 at night. That I turned. You know that I.

AC Lockyer: 33:47

Well, the good thing is, nowadays you can have pause on the game, go have your quiet time and then go back and finish the game. Well anyway, Just don't let anybody slip and tell you the score right.

Peter Kogler: 34:04

Well, I love soccer. That's the other thing I haven't mentioned. Yet I still play soccer twice a week. Oh wow, Really that's great. I need it for running.

AC Lockyer: 34:13

Yeah.

Peter Kogler: 34:13

For exercise, and that's great. I need it for running, yeah, for exercise, and so I enjoy that and it's primarily my exercise, except for my morning routine, yeah, when I get out of bed. I'm trying to be more and more disciplined, and especially and I was listening to Jim Rohn the other day and that also gave me a bit of a boost where he says you've got to force yourself to do things. That's right, especially when you have something you need to do and you go, oh, I'm tired, or you know I'll do it later, and you have to force yourself through that and what I found was that if you do, you're actually happier on the other end of it you do yeah yeah, yeah, so that was a lesson to be learned.

AC Lockyer: 34:59

So now a lot of people don't know about me too is is there are there are days because everybody sees me, I'm I'm good at business, building things right, you know. You know fish do all the things that I do and I've done very, very well in my life. So you're like man. Ac is just a you know freak of nature. Just, you know, just go, go, go, take over the world and everything else. And there are there are days that I wake up, especially Monday, Monday mornings. I wake up and I'm just like, oh, I just don't want to do this, I just don't want to go to work. I just I just, you know, you're just, you're like, is it Monday again, really? And you force yourself to get out of bed, you jump in the shower, you put your clothes on, you eat some breakfast, you drive down the road, you get to the shop, you walk in the door and you start moving and getting yourself going and before you know it, you're like man, it's a good day, I'm glad I'm here. Good things are happening I'm engaged.

AC Lockyer: 36:05

I'm excited because we just sometimes it just the darkness kind of creeps in, you know, on everybody, on everybody. You know you get tired, you get discouraged, you get worn out, you get burnt out and just getting started.

AC Lockyer: 36:23

you know every motor has a capacitor and that capacitor fires the motor to get it spinning and once it gets spinning it does okay to get it spinning. And once it gets spinning it does okay. But getting started it needs that little extra boost so that capacitor charges up. So if you hit that switch it gives it just a little more juice to get that motor spinning.

AC Lockyer: 36:45

And it is a rule of nature that we all got, and when we wake up in the morning or when the tough stuff comes, you got to just do it and push through it, and once you do, once you get some momentum behind you, everything else goes easier yeah, I've learned a lot from the I don't really call it self-help, but from the business success and all that um it's been.

Peter Kogler: 37:13

You know, of course, all the success principles are really based on the Bible.

AC Lockyer: 37:19

Yeah.

Peter Kogler: 37:20

Although they're not very often attributed, you know. But the thing is that if you have a goal and I'm just, you know, know, incorporating all these ideas into my life, step at a time but if you have a goal, you have made a commitment to yourself and if you don't pursue that, you feel terrible that's right you know and that nobody else could know, because you, you may not have told anybody else the goal.

Peter Kogler: 37:53

Exactly. But you know, yeah, yeah. So I know that that extra half hour in bed or whatever you know, may be at the time kind of comfortable and whatever, and you skip the routines and whatever, but you pay the price. You do pay the price. So this is what I'm learning too. So more and more I really feel like, hey, you know, I don't really have a choice with this, because either I'm going to succeed or I'm going to be totally depressed and suicidal. So which is it going to be? So you know, it's just come to that there. There's no more choice involved. You got to see it through.

AC Lockyer: 38:34

Yes, you do that's how it is.

AC Lockyer: 38:49

Well, so what would you tell people, especially people that are going to go through these podcasts are going to look at the pictures. They're going to see a guy in his 70s and it might be another guy in his 70s looking at doing a business, or maybe buying, getting a business for his family to work on, or whatever. They're going to see your picture and somebody is going to relate to you and your story and the decision that you made about soft wash systems. What would you say to them? How would you encourage them?

Peter Kogler: 39:10

Well, I would say that it's a great vehicle. It's a service that is first rate, but it's not easy and it depends how much they need to learn.

Peter Kogler: 39:25

It depends where they are on the learning curve. They have to be able to put up with a lot of stress, especially if they're not really up to speed in the entrepreneurial world. Right, but it is worth it. You know, what doesn't kill you makes you stronger. So I would say, yeah, definitely go for it, because it is going to make your life more meaningful and your legacy more meaningful, and you'll be a better person for it. Now, you may or may not get rich from it. That, if that is your only way of measuring it, you'll probably quit.

AC Lockyer: 40:09

That's right. Because it's not overnight, it doesn't happen overnight, and there's more to it than that.

Peter Kogler: 40:17

Yes, so I would say congratulations for having ambition. But you must set that goal in front of you and just say no matter what, because it's going to surprise you how hard it is, you won't be expecting it. Because it's going to surprise you how hard it is, you won't be expecting it, but that's only because you're ignorant of the entrepreneurial life. But you'll learn and then you'll be among the fraternity of the entrepreneur.

AC Lockyer: 40:49

There you go, it's well worth it. It is well worth it. And there you go, it's well worth it. Yeah, it is well worth it. So, if you want to become part of the fraternity of the entrepreneur, as Peter said here, you may want to consider getting into soft washing with soft wash systems.

AC Lockyer: 41:04

But listen, whether it's soft washing with soft wash systems or landscaping, gardening, carpet cleaning, carpentry, roofing, plumbing, hvac whatever business you decide to start, you're building it to create a lifestyle for yourself, to help you achieve your life's goals and dreams. Your business is just the engine to propel your lifestyle. So it's not always easy. Like Peter just said, you have to have tenacity, but it might be for you, so that you can have your own lifestyle business. Hey, peter, thanks for joining us this week. Appreciate you All, right, great. So, guys, if you like this podcast, go ahead and hit like down here, share it on your social media and also go ahead and subscribe so we can let you know when the next great building a lifestyle business podcast comes out. As always, guys, this is AC Locke here. Go forth and prosper and I'll see you on the next podcast.